L'Oreal Paris X StandUp

Problem: There is a notorious street where women can barely walk by without being harassed. 

Idea: We create a marathon organized in the most notorious streets with the highest incidence of harassment.

How does it work: All participants can register for the marathon by completing the L’Oréal StandUP program.

Credit: Alvandi Wihardo

Mentor: Farah El Fegahli - McCann Paris

Role:  Art Director, Concepting

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